Région: Masters et Formations France - Masters et Formations Paris
Type de formation: Master France - Master Paris
Catégorie: Master Gestion Entreprise France - Master Gestion Entreprise Paris - Specialized Master in Management for the Publishing Industry - Paris

Specialized Master in Management for the Publishing Industry - Paris

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Specialized Master in Management for the Publishing Industry - Paris

Centre:ESCP-EAP European School of Management
Méthode:Présentiel
Lieu: Paris
Type:Master
Prix:Consulter Prix

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ESCP-EAP European School of Management

Master Specialized Master in Management for the Publishing Industry - Paris

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Objectifs:
The programme’s objective is to prepare participants for career paths in book publishing, as well as in the print media and audiovisual media industries. This full-time programme lasts 12 months. It starts in September of every year and is organized in the following way: - 6 months of full-time coursework - end of September until the end of March - A company placement of at least 4 months starting in April - An international seminar lasting between one and two weeks - A professional thesis
Dirigé à:
Eligible applicants must hold a master's degree (research or professional) in fine arts, architecture, engineering, management, public administration, political science, humanities or in any other field. This requirement may be waived for applicants with non-traditional backgrounds and those who demonstrate exceptional qualities and skills. In accordance with standards set by the French “Conférence des Grandes Ecoles”, such applicants must not exceed 30% of admitted students per year. The following degrees are required for eligibility (in fields such as engineering, management, medecine, architecture, humanities ... ): - A "Grande Ecole" degree - A Master's degree (five years of study) - A Post-graduate degree (over 5 years) - A Bachelor degree with 3 years of work experience - Other degree equivalent to the above (please consult us)
Diplôme:
Specialized Master in Management for the Publishing Industry
Contenu:
Course modules

Courses are taught by ESCP-EAP permanent faculty and publishing industry professionals. Their respective expertise complements the conceptual approaches of courses which cover:

    - Editorial management
    - Corporate management for publishing companies
    - Publishing law and finance
    - Book marketing and sales
    - Production techniques, Editing techniques
    - International products and markets
    - IT for publishing
    - The publishing environment
    - Publishing strategies
    - Etc.

Modules

Module 1: Publishing Management
Pr. Marie-Pierre Fenoll-Trousseau, Ph.D. Law

    - Editorial Management
    - Organization and management of an editorial project
    - Operational/Production Management

Module 2: Management of Publishing Companies
Pr. Carole Bonnier, Ph.D. Management

    - The Management of a Publishing company
    - Accounting and Budgetary Management of projects

Module 3: Law and Economics in the Publishing sector
Pr. Marie-Pierre Fenoll-Trousseau, Ph.D. Law

    -Literary and artistic property rights
    - Criminal law in Publishing
    - Taxation in Publishing
    - Employment Law
    - Economics in the Publishing field

Module 4: Marketing and commercialization of books
Pr. Elisabeth Tissier-Desbordes, Ph.D. Management (HEC), ESCP graduate

    - Marketing
    - Practical Marketing
    - Commercialization

Module 5: Realisation Techniques
Jacqueline Pieters, Production Manager-Advisor

    - The production Chain
    - Mock up

Module 6: Publishing techniques
Hélène Plaziat, Consultant-Advisor in Publishing Techniques

    - Copy preparation

Module 7: Products and international markets
Catherine Mc Millan, Specialist in Publishing (in English)

    - Spanish and South-American Publishing
    - German Publishing
    - Publishing in English-speaking countries
    - African Publishing
    - Co-Publishing
    - English contracts
    - The Publishing sector: the French market

Module 8: I.T. in Publishing
Philippe Marchand, Packager (pre-press – PAO)

    - Numeric Pre-press
    - Professional software
    - Multi-support Publishing

Module 9: The Publishing Environment
Christine Parise, Asfored programmes director

    - Issues and perspectives in Publishing
    - Social Environment
    - Image in publishing projects

Module 10: Publishing Policies
Pr. Marie-Pierre Fenoll-Trousseau, Ph.D. Law
Christine Parise, Asfored programmes director

    - Series of conferences animated by professionals from sectors of the Publishing field
    - Visits of sites: distribution centre, industrial premises of book impression and design, photo agencies
    - Integration seminar: the book village (‘le village du livre’)