Région: Masters et Formations France - Masters et Formations Paris
Type de formation: Master France - Master Paris
Catégorie: Master Gestion Entreprise France - Master Gestion Entreprise Paris - Master Marketing France - Master Marketing Paris - Specialized Master in Marketing Management for the Pharmaceutical Industry - Paris

Specialized Master in Marketing Management for the Pharmaceutical Industry - Paris

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Specialized Master in Marketing Management for the Pharmaceutical Industry - Paris

Centre:ESCP-EAP European School of Management
Méthode:Présentiel
Lieu: Paris
Type:Master
Prix:Consulter Prix

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ESCP-EAP European School of Management

Master Specialized Master in Marketing Management for the Pharmaceutical Industry - Paris

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Objectifs:
The programme is designed for doctors, pharmacists, bio-tech engineers, chemists, dentists, surgeons as well as managers and scientists, training them in the fundamentals of management with special emphasis on bio-tech and pharmaceutical marketing & management. This full-time programme lasts 12 months. It starts in September of every year and is organised in the following way: - 6 months of full-time coursework - end of September until the end of March - A company placement of at least 4 months starting in April - An international seminar lasting between one and two weeks - A professional thesis
Dirigé à:
Eligible applicants must hold a master's degree (research or professional) in fine arts, architecture, engineering, management, public administration, political science, humanities or in any other field. This requirement may be waived for applicants with non-traditional backgrounds and those who demonstrate exceptional qualities and skills. In accordance with standards set by the French “Conférence des Grandes Ecoles”, such applicants must not exceed 30% of admitted students per year. The following degrees are required for eligibility (in fields such as engineering, management, medecine, architecture, humanities ... ): - A "Grande Ecole" degree - A Master's degree (five years of study) - A Post-graduate degree (over 5 years) - A Bachelor degree with 3 years of work experience - Other degree equivalent to the above (please consult us
Diplôme:
Specialized Master in Marketing Management for the Pharmaceutical Industry
Contenu:
Coursework is based on theory and pragmatic application. There are lectures, field work and case studies. Courses are led by both ESCP-EAP faculty members and experts working in the field:
Main subject areas

    - Financial Management
    - Management Control Organisation and Management
    - Marketing Strategy
    - Quantitative Management Methods
    - Pharmaceutical Management
    - Strategic Analysis for Pharmaceutical Labs
    - Corporate Law
    - Market studies
    - Economics of Health and Medicine
    - Hospital Management, etc.

Modules

    - Fundamentals of Marketing:
          - Principles of Marketing
          - Research seminar

    - Pharmaceutical Marketing:
          - Pharmaceutical Marketing 1
          - Pharmaceutical Marketing 2
          - Panels & Database management

    - Strategy & Management:
          - Corporate Strategy
          - Competitive Analysis
          - Management
          - Data Analysis

    - Product Manager
          - Markstrat & Marketing Seminar
          - Pharmaceutical Marketing Strategy
          - New Product Management

    - Marketing – Communication, REPS
          - Advertising
          - Reps Management

    - New Perspective & Business
          - Pharma-economic environment
          - Generics Marketing
          - Sector Analysis and Trends

    - International Business & Marketing
          - International Marketing
          - International Business

    - Biotechnology Management
          - Business Development
          - Biotechnology Consulting & Management
          - Entrepreneurship and Tech Clusters

    - Performance, Evaluation & Audit
          - Performance, Cost Control & Measurement
          - Applied Cost Control and Audit