Specialized Master in Marketing Management for the Pharmaceutical Industry

Contactez sans engagement ESCP Europe

Pour envoyer, vous devez accepter la politique de confidentialité

Commentaire sur Specialized Master in Marketing Management for the Pharmaceutical Industry - Présentiel - 11ème - Popincourt - Paris

  • Objectifs
    The programme is designed for doctors, pharmacists, bio-tech engineers, chemists, dentists, surgeons as well as managers and scientists, training them in the fundamentals of management with special emphasis on bio-tech and pharmaceutical marketing & management. This full-time programme lasts 12 months. It starts in September of every year and is organised in the following way: - 6 months of full-time coursework - end of September until the end of March - A company placement of at least 4 months starting in April - An international seminar lasting between one and two weeks - A professional thesis
  • Dirigé à
    Eligible applicants must hold a master's degree (research or professional) in fine arts, architecture, engineering, management, public administration, political science, humanities or in any other field. This requirement may be waived for applicants with non-traditional backgrounds and those who demonstrate exceptional qualities and skills. In accordance with standards set by the French “Conférence des Grandes Ecoles”, such applicants must not exceed 30% of admitted students per year. The following degrees are required for eligibility (in fields such as engineering, management, medecine, architecture, humanities ... ): - A "Grande Ecole" degree - A Master's degree (five years of study) - A Post-graduate degree (over 5 years) - A Bachelor degree with 3 years of work experience - Other degree equivalent to the above (please consult us
  • Diplôme
    Specialized Master in Marketing Management for the Pharmaceutical Industry
  • Contenu
    Coursework is based on theory and pragmatic application. There are lectures, field work and case studies. Courses are led by both ESCP-EAP faculty members and experts working in the field:
    Main subject areas

        - Financial Management
        - Management Control Organisation and Management
        - Marketing Strategy
        - Quantitative Management Methods
        - Pharmaceutical Management
        - Strategic Analysis for Pharmaceutical Labs
        - Corporate Law
        - Market studies
        - Economics of Health and Medicine
        - Hospital Management, etc.

    Modules

        - Fundamentals of Marketing:
              - Principles of Marketing
              - Research seminar

        - Pharmaceutical Marketing:
              - Pharmaceutical Marketing 1
              - Pharmaceutical Marketing 2
              - Panels & Database management

        - Strategy & Management:
              - Corporate Strategy
              - Competitive Analysis
              - Management
              - Data Analysis

        - Product Manager
              - Markstrat & Marketing Seminar
              - Pharmaceutical Marketing Strategy
              - New Product Management

        - Marketing – Communication, REPS
              - Advertising
              - Reps Management

        - New Perspective & Business
              - Pharma-economic environment
              - Generics Marketing
              - Sector Analysis and Trends

        - International Business & Marketing
              - International Marketing
              - International Business

        - Biotechnology Management
              - Business Development
              - Biotechnology Consulting & Management
              - Entrepreneurship and Tech Clusters

        - Performance, Evaluation & Audit
              - Performance, Cost Control & Measurement
              - Applied Cost Control and Audit

Autre formation en rapport avec marketing

Ce site utilise des cookies.
En poursuivant votre navigation, vous acceptez son utilisation.
Voir plus  |