Commentaire sur Specialized Master in Media Management - Présentiel - 11ème - Popincourt - Paris
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Objectifs
The programme’s objective is to prepare students for a career in the media professions in the fields of applied media management, information management, journalism, film/television production, or on-line/off-line multimedia production.
This full-time programme lasts 12 months. It starts in September of every year and is organised in the following way:
- 6 months of full-time coursework - end of September until the end of March
- A company placement of at least 4 months starting in April
- An international seminar lasting between one and two weeks
- A professional thesis
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Dirigé à
Eligible applicants must hold a master's degree (research or professional) in fine arts, architecture, engineering, management, public administration, political science, humanities or in any other field.
This requirement may be waived for applicants with non-traditional backgrounds and those who demonstrate exceptional qualities and skills. In accordance with standards set by the French “Conférence des Grandes Ecoles”, such applicants must not exceed 30% of admitted students per year.
The following degrees are required for eligibility (in fields such as engineering, management, medecine, architecture, humanities ... ):
- A "Grande Ecole" degree
- A Master's degree (five years of study)
- A Post-graduate degree (over 5 years)
- A Bachelor degree with 3 years of work experience
- Other degree equivalent to the above
(please consult us)
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Diplôme
Specialized Master in Media Management
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Contenu
The programme’s coursework is based on both theory and real-life application.
Full-time ESCP-EAP faculty and media professionals alternate theoretical teaching with applied approaches in traditional classes, colloquia, business cases, cultural seminars, “Press Club” breakfasts, etc.
Main areas covered:
- Journalistic Techniques
- Media Management Principles
- Applied Management
- Television and new media management
- Fundamentals of the Movie Business
- Film production & distribution
- Seminars
- Journalistic Techniques
- Reporting techniques
- Documentary techniques
- Newspaper: creation and conception
- Broadcast journalism
- Press review
- Audio media (radio)
- Print media techniques
- Media management principles
- Introduction to Marketing
- Marketing for Print Media
- Introduction to Corporate Finance
- Financial Management for Print Media
- Introduction to Author's rights
- Introduction to Management
- Introduction to Business Strategy
- Basic Accounting
- Applied Management
- Media management and synthesis cases
- Public law applied to media
- Private law applied to media
- Television and new media management
- Fundamentals of fiction TV production
- Economics of commercial television
- Theory of new media & new communication channels
- Fundamentals of the Movie Business
- Economics of the film industry
- Scriptwriting
- Picture analysis
- The DVD industry: operations & challenges
- Private financing of film projects
- Film production & distribution
- International programmes market – distribution
- Production of feature films – Economics of scenario
- US / French production system
- Film production: from Day 1 of shooting to distribution
- Film production: innovation, distribution and promotion
- Seminars
- EPM ( business game )
- Hosting & scheduling / meetings with professionals
- TV Production
- Entrepreneurship
- Theory of new media & new communication channels
- Case study: Elle magazine
- M&A in the media sector
