Course in Arts Management
: 11 Months
The Master course in Arts Management is a grand tour in art featuring a unique itinerant formula that brings students in three art capitals: Florence, Venice and Rome. In these cities, art merges with several business realities, allowing the acquisition of wide-ranging skills and competences they can use in different fields. Participants have the chance to spend one intensive week at IED Venezia, getting in touch with one of the most renowned art institution, such as the Peggy Guggenheim Collection.
A special focus is put on the organization of events, as at the end of each module students have to design and manage an event related to art and culture. The Master course builds a central figure for the life of cultural institutions who deals with art project management. This professional is capable of identifying innovative content, structuring a comprehensive event schedule, planning and developing fundraising events and resource management.
Interdisciplinarity and innovation are the two keywords that characterise the whole pathway, since students get also prepared to face the new scenario of digital professions.
Partner institutions: Fondazione Palazzo Strozzi, Peggy Guggenheim Collection, MUS.E, Fondazione Romaeuropa.
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The Master course is aimed at graduates in humanities, art, economics, as well as graduates in creative disciplines from design schools, or professionals with at least two years of experience.
Methodology and structure
The Master course in Arts Management is divided into two operational modules that have an individual study path related to the city in which they are held. The Florence module is focused on training specialists in designing, planning and organising complex events in the cultural fields, whereas the Rome module is concentrated on the fine-tuning of a new approach for managing the artistic heritage in relation with the contemporary cultural scene. Some topics are carried out throughout the whole duration of the course, while others are specific of the two locations. In between the two operational modules, students are involved in a special week in Venice, in collaboration with Peggy Guggenheim Collection. The Master course leads participants into a training path designed as a general framework in which cultural skills, technical expertise, project development abilities are step by step introduced, implemented and consolidated.
The mix of subjects faced during this rich and intense year aims at building professionals who can easily deal with: contemporary artistic scenarios for identifying significant art and culture concepts and enhancing the visibility of the cultural offer; business models for developing actions plans that keep into consideration all the risks and opportunities of a cultural project; new communication technologies and tools for exploiting the potential of culture as economic asset.
- HISTORY OF VISUAL ARTS - FLORENCE
- MUSEUM MANAGEMENT - FLORENCE
- MUSEOGRAPHY - FLORENCE
- FOCUS ON CONTEMPORARY ROME AND PERFORMING ARTS HISTORY - ROME
- LATERAL THINKING LAB - ROME
- PEGGY GUGGENHEIM EXPERIENCE IN VENICE
- New Business Lab - Rome
- Strategic Design for Cultural Project - Rome
- Cultural Marketing: Strategic Planning and Promotion - Florence-Rome
Fundraising for Cultural project
- Cultural Project Management - Rome
- Cultural Project Management - Florence
- Event Concept and Kick-off - Florence
- Event Operation Planning and Management – Florence
- European Grants - Florence
- Crowdfunding - Rome