Commentaire sur MSc in International Business Development - Présentiel - Clermont-Ferrand - Puy-de-Dôme
Term starts each year in October
Introductory Seminar
Global economy, global trade and international regulations
Europe: characteristics and impact on world trade
Communication and personal development (personal skills, managerial skills, French as a foreign language)
The Fundamentals of Management : This seminar, common to all the Master programs, has the objective of providing each student, with the basic knowledge of all management disciplines
Specialised programme
The curriculum is divided into eight core teaching modules and one optional course
International Business Techniques
International trading tools and techniques
International marketing and e-marketing
European and international business law
International logistics and transport
Sales force management
Strategy and International Business Development
Net economy and e-commerce
International business development strategy
Strategy in approaching different foreign markets (doing business with/in the European Union, Eastern Europe and Russia, North America, Central and South America, East Asia, Japan and China)
International week : specialized modules given by visiting professors from foreign partner schools and universities
Optional course
A one-week study tour in collaboration with a European university partner, including course, lectures, company visits
Autre formation en rapport avec affaires internationales
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