Specialized Master in Management for the Publishing Industry

Contactez sans engagement ESCP Europe

Pour envoyer, vous devez accepter la politique de confidentialité

Commentaire sur Specialized Master in Management for the Publishing Industry - Présentiel - 11ème - Popincourt - Paris

  • Objectifs
    The programme’s objective is to prepare participants for career paths in book publishing, as well as in the print media and audiovisual media industries.

    This full-time programme lasts 12 months. It starts in September of every year and is organized in the following way:

    - 6 months of full-time coursework - end of September until the end of March
    - A company placement of at least 4 months starting in April
    - An international seminar lasting between one and two weeks
    - A professional thesis
  • Dirigé à
    Eligible applicants must hold a master's degree (research or professional) in fine arts, architecture, engineering, management, public administration, political science, humanities or in any other field.

    This requirement may be waived for applicants with non-traditional backgrounds and those who demonstrate exceptional qualities and skills. In accordance with standards set by the French “Conférence des Grandes Ecoles”, such applicants must not exceed 30% of admitted students per year.

    The following degrees are required for eligibility (in fields such as engineering, management, medecine, architecture, humanities ... ):

    - A "Grande Ecole" degree
    - A Master's degree (five years of study)
    - A Post-graduate degree (over 5 years)
    - A Bachelor degree with 3 years of work experience
    - Other degree equivalent to the above
    (please consult us)
  • Diplôme
    Specialized Master in Management for the Publishing Industry
  • Contenu
    Course modules

    Courses are taught by ESCP-EAP permanent faculty and publishing industry professionals. Their respective expertise complements the conceptual approaches of courses which cover:

        - Editorial management
        - Corporate management for publishing companies
        - Publishing law and finance
        - Book marketing and sales
        - Production techniques, Editing techniques
        - International products and markets
        - IT for publishing
        - The publishing environment
        - Publishing strategies
        - Etc.

     
    Modules

     
    Module 1: Publishing Management
    Pr. Marie-Pierre Fenoll-Trousseau, Ph.D. Law

        - Editorial Management
        - Organization and management of an editorial project
        - Operational/Production Management

    Module 2: Management of Publishing Companies
    Pr. Carole Bonnier, Ph.D. Management

        - The Management of a Publishing company
        - Accounting and Budgetary Management of projects

    Module 3: Law and Economics in the Publishing sector
    Pr. Marie-Pierre Fenoll-Trousseau, Ph.D. Law

        -Literary and artistic property rights
        - Criminal law in Publishing
        - Taxation in Publishing
        - Employment Law
        - Economics in the Publishing field

    Module 4: Marketing and commercialization of books
    Pr. Elisabeth Tissier-Desbordes, Ph.D. Management (HEC), ESCP graduate

        - Marketing
        - Practical Marketing
        - Commercialization

    Module 5: Realisation Techniques
    Jacqueline Pieters, Production Manager-Advisor

        - The production Chain
        - Mock up

    Module 6: Publishing techniques
    Hélène Plaziat, Consultant-Advisor in Publishing Techniques

        - Copy preparation

    Module 7: Products and international markets
    Catherine Mc Millan, Specialist in Publishing (in English)

        - Spanish and South-American Publishing
        - German Publishing
        - Publishing in English-speaking countries
        - African Publishing
        - Co-Publishing
        - English contracts
        - The Publishing sector: the French market

    Module 8: I.T. in Publishing
    Philippe Marchand, Packager (pre-press – PAO)

        - Numeric Pre-press
        - Professional software
        - Multi-support Publishing

    Module 9: The Publishing Environment
    Christine Parise, Asfored programmes director

        - Issues and perspectives in Publishing
        - Social Environment
        - Image in publishing projects

    Module 10: Publishing Policies
    Pr. Marie-Pierre Fenoll-Trousseau, Ph.D. Law
    Christine Parise, Asfored programmes director

        - Series of conferences animated by professionals from sectors of the Publishing field
        - Visits of sites: distribution centre, industrial premises of book impression and design, photo agencies
        - Integration seminar: the book village (‘le village du livre’)

     

Autre formation en rapport avec administration publique - gestion entreprise

Ce site utilise des cookies.
En poursuivant votre navigation, vous acceptez son utilisation.
Voir plus  |