Sport & Event Management
Practical teaching approach
- Location of study: Berlin
- Number of semesters: 8 (4 years)
- Degree: Bachelor of Science (B.Sc.)
- Application deadline: June 30th
- Program start date: August
- Tuition fee: 745€ per month (with payment over 36 months and all semesters) Total for payment over 36 months = 26,820€ For Non-EU Applicants: 849€ monthly (with payment over 36 months and all semesters) – NO PAYMENT OPTIONS!!! Total for payment over 36 months = 30,564€
- Case studies
- Business games
- Study trips
- Training-on-the-job (at ALBA BERLIN)
Dual study program in co-operation with ALBA BERLIN
Become a sport & event management champion! This Bachelor program offers a unique opportunity to become a real expert in Sport and Event Management: You will study Sport & Event Management at BiTS Berlin and gain an excellent academic education in the principles of Management and Business administration. At the same time you will be granted a position at ALBA BERLIN giving you insights behind the scenes of the biggest basketball club and one of the leading professional sport clubs in Germany. Study & working times are perfectly harmonized.
And on top of that: You can choose to specialize in “Basketball Management”, a unique offer in the whole Europe. This could be an additional door-opener to the international world of professional basketball!
: Join us for this incredible study experience!
ALBA BERLIN College
ALBA BERLIN College has been jointly founded by ALBA BERLIN and BiTS University. This offers the students a lot of advantages. You will get an exclusive tutorial and mentorship program, designed to support your development! Furthermore the unique combination of academic and practical experience of the 4-year program makes you an expert in Sport & Event Management and offers you manifold career options.
ALBA BERLIN and BiTS University have jointly developed a schedule that is optimized for your. Study and exam times are perfectly harmonized with the peak times of the basketball season.
From the 1st to the 4th semester you will get to know the fundamentals of Business Administration, including Marketing as well as, e.g., Corporate Management and Controlling. At the same time, you will specialize in Sport and Event Management by attending classes such as Sport Marketing, Sponsorship and Event Production.
Tuition fees and scholarships
Our Student Guidance Office is happy to provide you with information on funding your studies and on any available scholarships in Germany. Please do not hesitate to contact them!
The regular tuition fee for studying Sport & Event Management at ALBA BERLIN College is 795 Euro per month. The admission test is costfree. The one-time enrollment fee at BiTS University of Business Leadership is 495 Euro.
Manifold career options
As a Sport or Event Manager you can expect a career with permanent new challenges. Whether it is a sport event, a fashion event or an exhibition – creativity, good project management and basic business know-how are key factors for success.
You might be working in the Marketing & Sales Department of an international company developing campaigns or PR activities for big sport brands. Or you might be working for a sport club or event agency, organizing big sport events, managing artist bookings, or sponsorships.
Specialization “Basketball Management”
ALBA BERLIN and BiTS University have jointly developed the Europe-wide unique specialization “Basketball Management”. Here you will learn all you need to know about basketball business in Germany and Europe. Of course, we will also have a closer look on the NBA in the USA, that is supposed to be the best basketball league in the world.
The study program starts every year in August. You can apply a year in advance. The application deadline is June 30th of every year. Later applications will only be accepted if there are still study places available.