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Specialized Master in Marketing Management for the Pharmaceutical Industry

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Commentaire sur Specialized Master in Marketing Management for the Pharmaceutical Industry - Présentiel - 11ème - Popincourt - Paris

  • Objectifs
    The programme is designed for doctors, pharmacists, bio-tech engineers, chemists, dentists, surgeons as well as managers and scientists, training them in the fundamentals of management with special emphasis on bio-tech and pharmaceutical marketing & management. This full-time programme lasts 12 months. It starts in September of every year and is organised in the following way: - 6 months of full-time coursework - end of September until the end of March - A company placement of at least 4 months starting in April - An international seminar lasting between one and two weeks - A professional thesis
  • Dirigé à
    Eligible applicants must hold a master's degree (research or professional) in fine arts, architecture, engineering, management, public administration, political science, humanities or in any other field. This requirement may be waived for applicants with non-traditional backgrounds and those who demonstrate exceptional qualities and skills. In accordance with standards set by the French “Conférence des Grandes Ecoles”, such applicants must not exceed 30% of admitted students per year. The following degrees are required for eligibility (in fields such as engineering, management, medecine, architecture, humanities ... ): - A "Grande Ecole" degree - A Master's degree (five years of study) - A Post-graduate degree (over 5 years) - A Bachelor degree with 3 years of work experience - Other degree equivalent to the above (please consult us
  • Diplôme
    Specialized Master in Marketing Management for the Pharmaceutical Industry
  • Contenu
    Coursework is based on theory and pragmatic application. There are lectures, field work and case studies. Courses are led by both ESCP-EAP faculty members and experts working in the field:
    Main subject areas

        - Financial Management
        - Management Control Organisation and Management
        - Marketing Strategy
        - Quantitative Management Methods
        - Pharmaceutical Management
        - Strategic Analysis for Pharmaceutical Labs
        - Corporate Law
        - Market studies
        - Economics of Health and Medicine
        - Hospital Management, etc.

    Modules

        - Fundamentals of Marketing:
              - Principles of Marketing
              - Research seminar

        - Pharmaceutical Marketing:
              - Pharmaceutical Marketing 1
              - Pharmaceutical Marketing 2
              - Panels & Database management

        - Strategy & Management:
              - Corporate Strategy
              - Competitive Analysis
              - Management
              - Data Analysis

        - Product Manager
              - Markstrat & Marketing Seminar
              - Pharmaceutical Marketing Strategy
              - New Product Management

        - Marketing – Communication, REPS
              - Advertising
              - Reps Management

        - New Perspective & Business
              - Pharma-economic environment
              - Generics Marketing
              - Sector Analysis and Trends

        - International Business & Marketing
              - International Marketing
              - International Business

        - Biotechnology Management
              - Business Development
              - Biotechnology Consulting & Management
              - Entrepreneurship and Tech Clusters

        - Performance, Evaluation & Audit
              - Performance, Cost Control & Measurement
              - Applied Cost Control and Audit

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