Master in Jewelry Design

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    Master in Jewelry Design.
    Master Courses - Rome

    8th edition  - The Master in Jewelry Design teaches students how to build their own professional identity: the modules dealing with methodology, communication and branding, as well as all the other courses, help to develop a personal vision of jewelry.

    The course is aimed at strengthening students’ autonomy in the relevant fields, moulding them into professionals capable of leading a design project, thanks to the acquired know-how and technical tools, managing all its complexities and using a both creative and professional approach. They also become able to design collections of high jewelry, fine jewelry or precious watches.

    Based on Italian Design features such as curiosity, initiative and will of improvement, the study plan takes an in-depth look into the various aspects of creativity within the world of jewelry.

    Partner companies of the Master course is Bulgari.


    Get an insight: find out more about Master's activities.

    Target - The Master course is aimed at graduates in Jewelry Design or Designers working in the field who need to develop their know-how using contemporary approaches in research and design. A good knowledge of both 3D design software and the main techniques used for graphic representation are requested.

    Methodology and structure – Approach is experiential: the Master in Jewelry Design provides the fundamental skills to attend specific workshops and labs and manage effective projects, both case studies and real companies’ briefs.

    The Master course is conceived to offer a particularly wide training in the jewelry field. The path begins with a methodological course for the development of creativity in Jewelry Design. The specific drawing techniques are deepened and the jewelry techniques are tested in a real goldsmith’s workshop.
    The theoretical part of the course, which is necessary to ensure that all students have the same basic knowledge, is then followed by thematic design courses, where theory and practice are constantly combined.

    The High Jewelry course and the Gemology courses guarantee the in-depth study of the most important themes of the Fine Jewelry. The Master Course broadens the individual training with the Watch Design Workshop, Jewelry and Series Production and 3D Advanced course, investigating the subject of product reproducibility, both in jewelry and in the related fields of the luxury industry.

    The educational training is completed by the Communication and Branding,Visual Communication and Packaging courses: these courses allow participants to deal with the whole design process, from the identity of the brand up to the presentation on the market and sales.

    The seniority and experience of the lecturers, who are all professionals, ensure an educational path through which students can delve deep into the different disciplines and working methods used in jewelry making.

    The Master course ends with an individual Final Project. The project is an opportunity to express all the creativity and techniques acquired, a concrete tool for a professional presentation and also an effective starting point for individual entrepreneurial initiatives.

    Theoretical Area.
    History of Jewelry Design.
    The history of jewelry is taken on by examining the historical contexts and the resources that were available in each era in terms of a project’s ideation, expression and creation. The course is structured with detailed studies and interesting facts about single events, with the aim of providing a comprehensive historical summary that includes the current trends within the world of jewelry.

    Design Methodology.
    The module is divided into two workshop sessions: Sketching and Rendering and the Laboratory. The general purpose is to create a piece of handmade jewelry and to learn about the various ways of shaping materials: the first session offers the possibility to learn how to represent in a professional way the stylistic idea, while the second one provides the technical competences of construction.

    Focus Area.

    Advanced 3D Jewelry Course.
    The course starts from the representation of jewelry through sketching, and graphic rendering using gouache and watercolour on various surface materials, and proceeds with the advanced tools for digital rendering. The parametric programmes and plug-ins are essential for developing a professional and detailed design for a piece of jewelry, including the technical details necessary for producing high products.

    The course provides a complete knowledge of the proper use of stones in jewelry. It analyses the qualitative aspects and the natural and aesthetic characteristics of precious and semi-precious materials and hard stones. A special focus is also given to the large variety of colours, their clarity, and the various types of cut, without neglecting to examine all the aspects related to cost, availability, and commercial uses.

    Workshop High Jewelry Design with Gems.
    During this workshop, the most valuable spheres of jewelry making are put into practice, with particular focus on the use of precious stones together with new technologies.

    Workshop in Watch Design.
    This workshop provides students with an insight into the technical and mechanical features of the parts composing watches, starting with looking at their movement. The course then looks into the different types of watches and their designs, from both an aesthetic and functional point of view, according to each specific product. The structure of the programme allows students to achieve a high level of design expertise.

    Industrial Design Jewelry and Series Production.
    Students learn to analyse the different creative possibilities offered by the many kinds of transformations and developments that a piece of jewelry can undergo. They design in a variety of contexts, thanks to the use of the most advanced digital techniques of prototypes, masters and moulds 3D designing and modelling and to the necessary research on large-scale product manufacturing.

    Communication and Branding.
    After carrying out an initial analysis of the market, students examine the marketing approaches used by jewelry brands. They study the difference between historical brands and startups and approach a marketing mix strategy, with the aim of enhancing the definition of a brand’s vision and mission. 

    Packaging and Windows.
    The course explains how to display and sell products: from the analysis of the target till the packaging, display and windows design. 

    Visual and Project Communication.
    The course focuses on graphic design in terms of composition, branding, typography, and organising information.

    Visits and Exhibitions.
    Visits to DOMVS Bulgari in Rome, Galleria Antonella Villanova in Florence, Vicenzaoro in Vicenza. All through the year, students visit some of the most important and inspiring museums in Rome, in order to see the collections of historic pieces of jewelry.

    Final Project.
    The topic is different every year and typically consists in the creation of an articulated project for a company within the goldsmith industry. It’s an individual project that acts as a synthesis of the course and it represents a key step for progressing on to work within the world of jewelry. Students may also develop a personal research project, and present it together with the project they worked on with a company.

    About IED:


    Our graduates and the brilliant positions of responsibility they occupy in the creative professions and enterprise tell the story of the excellence generated by IED.

    It’s a success story that has contributed to the achievement of the official recognition, for the majority of IED courses, by the Ministries of Education and of Research in the countries where IED operates directly.

    IED has also signed agreements with several prestigious academic institutes to offer double-branded courses at home and abroad, whose final diplomas are accredited by the partner institutions. For the 2012-2013 academic year, the institution in question is the University of Westminster in London.

    IED educational program is based on course credits (CF) according to the most advanced european institutions of this area.

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